More info on Wikipedia
Quick Facts
- Marketing research is a scientific method
- Business trends research is a branch of marketing research
- Standardized services are research studies done for different client firms
- Customized services provide research which suits a client's specific needs
- Limited service suppliers specialize in one phase of marketing research
Expert summary
Recommended content by 4 experts
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The Market Research Portal
A good starting point to dig further. The Market Research Portal (MRP) offers a host of online resources and research related articles being highly relevant to market research buyers, researchers, newcomers to the industry, students and individuals with an interest in the market research industry. The site has been put together by a UK market research consultancy: DJS Research Ltd. -
Market Research in the USA
MarketResearch.com is the world's largest and continuously updated collection of market research. -
Market Research Specialists
Good starting point. With members in more than 70 countries, MRS is the world’s largest association serving all those with professional equity in provision or use of market, social and opinion research, and in business intelligence, market analysis, customer insight and consultancy.
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Quantum Market Research Subterranean Homesick Blues
Nice song that tells us what marketing research is all about ... -
A Small Business Approach to Web Analytics
John Marshall on a Small Business Approach to Web Analytics. John Marshall (formerly of ClickTracks now with MarketMotive) explains how small business users can make their use of web analytics intensely practical by answering business questions. He recommends ClickTracks, Google Analytics, and IndexTools for small businesses. -
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The Art & Science of Interpreting Market Research Evidence
The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making -
Marketing Research: An Applied Approach
This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. -
Market Research in the Internet Age
Market Research in the Internet Age takes an in-depth look at the forces that are reshaping the market research and business information industry worldwide. As the impact of the Internet and other enabling technologies take hold, many business processes and activities are being affected. This is creating an abundance of opportunities for value creation, both for new and existing players.
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